Hive begins auditing the management of New Genes label Adore over ‘suspicion of attempts at independence’…

2024-04-22 17:41:03

Demand for Min Hee-jin's resignation

Hive announced that it has initiated an audit of the management of ADOR, the agency of its affiliated label New Jeans.

Hive began an audit after raising suspicions that Adore CEO Min Hee-jin and others were trying to become independent from the headquarters.

In response, Adore said, "We have not yet received an official audit notification from Hive," and added, "We will determine the facts and respond appropriately."

Attention is being paid to how the conflict between Hive and Adore management will progress and what impact it will have on New Genes.

 

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