1. Eyelet Wonhee selected as Pocari Sweat's 29th model
Donga Otsuka announced on the 18th that it had selected Wonhee of ILLIT, the girl group first introduced by Belif Lab, a label under HYBE, as the 2024 model for Pocari Sweat.
Aillet debuted with her first mini album 'SUPER REAL ME' on the 25th of last month, and the title song 'Magnetic' set a new record as the first debut song by a K-pop group to enter the 'Hot 100', the main song chart of the US Billboard.
According to Donga Otsuka officials, Wonhee was already a top candidate for Pocari Sweat model even before her debut due to her unique lively and bright atmosphere.
Lee Jun-cheol, Pocari Sweat brand manager, said, “With the selection of Pocari Sweat as the 29th model, we expect that Pocari Sweat’s message of supporting the youth of teenagers with different personalities will be well conveyed.”
→ MoaPic!
2. [SBS Resurrection of the Seven] The essence of ‘K-Revenge Drama’ revived by writer Kim Soon-ok
3 completely different fun points of ‘Resurrection of the Seven’
From the reversal of Geum Ra-hee (played by Hwang Jeong-eum) against the more triumphant Matthew Lee (played by Shim Jun-seok/Eom Ki-jun) to Min Do-hyuk (played by Lee Joon) who returned from the dead, the appearance of new condemners who ran away from evil and were reborn is 'The Reversal Tactician'. Kim Soon-ok Pyo showed the essence of K-revenge drama.
From the ruthlessness of burying Han Monet (played by Lee Yoo-bi) to the meticulousness of helping Min Do-hyuk to stab Matthew Lee in the back, it gave me goosebumps.
The 'Seon' solidarity formed to fight against Matthew Lee, who has become even more powerful, including the USB left behind by Lee Hwi-so (Min Young-ki), assistants Kang Ki-tak (Yoon Tae-young), Michelle (Yoo-ju), and Shim Mi-young (Shim Yi-young), is sent to Min Do-hyuk in their respective positions. I added strength.
Min Do-hyuk launched a counterattack with Matthew Lee's 'real' face, Shim Jun-seok (played by Kim Do-hoon).
Geum Ra-hee's first target, Han Mon-ne, sheds tears out of guilt for betraying Min Do-hyuk and sorry for her mother, Yoon Ji-sook (Kim Hyun), while Yang Jin-mo (Yoon Jong-hoon) and Go Myeong-ji (Cho Yoon-hee), who became a disguised couple under Matthew Lee's orders. The emotional changes of the characters, including Cha Joo-ran (played by Shin Eun-kyung) and Nam Cheol-woo (played by Jo Jae-yoon), who are tired of living a life of abundance but losing freedom, and Kang Gi-tak (played by Yoon Tae-young), the helper of Min Do-hyuk, are the core of the renewed revenge. They are variables.
→ MoaPic!
3. Lim Young-woong, Jeju Samdasoo advertising video exceeds 10 million views...
Additional advertising behind-the-scenes film released
As Lim Young-woong was selected as the new model and much anticipation was raised for the 'meeting of the national singer and the national bottled water', the teaser, full-length advertisement, and digital video recorded a high number of views immediately after release and received a great response from consumers.
The cumulative number of views on YouTube videos, including the main advertising video, is 12 million, and the number of related comments is close to 23,000. Many consumers say, ‘I have more faith in the clear and clean image of Jeju Samdasoo and the meeting of Lim Young-woong, an icon of trust.’ Responses such as 'I drink it with confidence that even the land is managed for water' were shown.
The videos can be viewed on Jeju Samdasoo's official YouTube channel, and a 'Lim Young-woong Heart Attack Point Voting Event' will be held on Instagram to coincide with the release date of the behind-the-scenes film.
Jeju Development Corporation President Baek Kyung-hoon said, "I am glad that Jeju Samdasoo's quality control efforts can be conveyed with confidence through a special meeting with Lim Young-woong," and added, "Please look forward to the various activities that we will continue to do with model Lim Young-woong in the future."
→ MoaPic!
6. [SBS Resurrection of the Seven] Lee Joon begins to uncover the true nature of ‘Medusa’ → ‘Heart of Meaning’ Lee Jung-shin offers Lee Joon cooperation to bring down Eom Ki-joon?!
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